About

About Michael
A Mechanical Engineer by training, Michael started his career in Ireland with Proctor & Gamble, manufacturing their skin care and cosmetics brands. P&G moved him to Iowa, U.S.A. in 2003, where he met his wife, Allyson (also a P&G engineer) and had their two children, Keelin & Michael. He subsequently had a supply chain role, based in Cincinnati, where he worked exclusively with contract manufacturers for a prestige haircare brand. His experiences in that role shaped much of his approach leading CDMO’s later in his career. He then became the youngest plant manager in P&G at the time, running a Gillette acquired plant near Boston. There he helped forge a resilient culture while delivering breakthrough results. Next he had the opportunity to run a $2B beauty care facility, where the focus was on becoming ‘Champions of Change’ to enable world-class productivity and agility in the market place.
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Michael was attracted the entrepreneurialism of the Private Equity CDMO space in 2017, where he led and rebranded Elevation Labs through acquisition and organic growth. Over the course of 5 years, with a strong focus on delivering 'Phenomenal Customer Experiences', EBITDA tripled, resulting in a very successful exit. He then moved with his family back to Ireland, to lead Health & Beauty Innovations (HBI), owned by the FTSE 100 company, DCC. After two years of focus on building a ‘Demand Creation Machine’ and leveraging the scale of 8 businesses across Europe and the U.S., he supported the successful sale and integration of the business into Private Equity.

Approach to
Leadership
I believe in leading by example, getting my hands dirty & listening to people at all levels in the organisation. I know that culture transformations can truly impact the top & bottom line, but is often neglected. I have helped many leaders who are operationally excellent, but fall short when it comes to marketing the capabilities of their team. This is a skill that is crucial when preparing to sell a company. My approach is to ‘teach a person to fish’, helping clients to build skills & habits for a lifetime.

Access to Network of Resource Team
I have built a solid network of experts in fields as diverse as finance, project management, lean manufacturing, supply chain, graphic design & marketing. Depending on the specific needs of your organisation, we can tap into these excellent resources to solve specific opportunities you face.
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Get in Touch
Please reach out if you believe Liffey Coaching & Consulting can be of service to you or your team.

